These days, putting up a YouTube video is as easy as popping the cap on a cold beer or pushing the buttons on your microwave so that you can enjoy your snack while waiting for your upload to finish. Depending on the quality and length of the video plus your internet connection, uploading a video can take just a few minutes.
It would seem that new videos are just drops that can easily melt into the ocean of content available online. It would take some great feat to be able to set yourself apart from everyone else.
Utilizing the right YouTube video tags can really help in making it stand out from the millions of videos being uploaded. Of course, the tags being talked about here are what are known as meta tags.
What are meta tags, you might ask? Well, simply put, meta tags are the tiny previews or descriptions of what the page contains. These are not displayed on the actual page, but these are used by the search engines when locating content every time someone uses a search engine. Many use the term interchangeably with “keywords,” but actually, it is so much more than that. It provides for the structure of the content.
In order to locate this on a particular video on YouTube, just click on the page being viewed and click on the “View Page Source” or use the shortcut CTRL+U.
Creating a meta tag takes some degree of creativity and knowledge in coding since the meta tags are placed on the heading section of the hypertext markup language or HTML. (The HTML is that system for creating text tags to the file so that you can customize the color, font, graphics, and hyperlinks of your page or content).
In order to heighten the presence of your site, consider these meta tags:
- Title Tag – this is a short description of what your content is about. Usually, this is the most captivating aspect of your page, as this actually shows up on the screen. Therefore, you should make it as clear and as descriptive as possible. It should embody the content as well as allow for easy access when the search engine is locating it. Remember that your title has to make sense and capture the essence of your video. There is a limit to the number of characters you can use, so make those characters count.
- Meta Description – this functions as a somewhat bigger view of your content. While the title serves as a hook so that your content will be immediately picked up by the search engine, the meta description serves as a brief overview of what you are offering. This is the aspect that provides for a snippet of what your video is about and is usually what is being considered by visitors before they click on your page. Although you cannot write an essay-type entry as a meta description, this element provides a relatively longer character count so that it can embody a somewhat summary of the content.
- Robots Meta Tag – this pertains to the indexing of your site. This element provides information for the search engine on what page or pages of your site it should index. Indexing is important so that you can customize the material that can will be followed. Since the default for web crawlers is to index and follow a content it will do so if the robot meta tag is not specified or not included. So, if the amount of information is not substantial and you might not want it to be focused on too much, it should be indicated with a no index tag.
Having discussed these elements that you should take into consideration when creating your meta tags, the question you might have is: why must you go through all this trouble, and how will this affect your YouTube presence?
As mentioned above, meta tags are important because it allows access for the search engine. It makes it easier to categorize and understand your site so that whenever someone looks up certain keywords online, if those match with what you have inputted as your tags, the search engine will make the connection. Then your material will be included in the search results being displayed. This applies to your YouTube video in this manner. Look at it this way: you want your videos to be viewed as many times as possible, and therefore you want your video to be at the top of the search result every time a search for the particular topic comes up. Remember that each view generates growth in your channel’s potential.
Just like in the SEO industry, the meta tags you create for your videos matter because this, in essence, defines how you want to be presented and how you want to be found by visitors. But you need not worry about being restricted in what you put into your meta elements. These can be edited to fit your needs as the age of your video. This can help you keep you in making sure that your videos stay relevant and be kept on search result pages.
It takes some time and a little getting used to, but as you become more familiar with updating your meta tags, it does become easier. Again, knowledge in coding comes in handy for this task.
In updating your meta tags, you should take note of the ranking of your site. Check which tags are most often searched for so that you can include that in your metadata. Tweaking your metadata so that you can further customize the search for your video can truly boost your video performance. It can help you strengthen your platform and keep up with all the recent uploads so that your video will not become lost or be overtaken by newer uploads.
It is important to keep in mind that how you package or describe your videos will impact greatly on how it can be found online. It would be helpful to regard it as if you are writing an advertisement for your content.